“Sometimes it is going to ebb and flow in different ways, and sometimes you are going to flow very heavily around work, because you are getting ready to relaunch the brand and try to hit these huge milestones for a startup within two months of joining, and other times, it is end of the school year and there is the recital and the school play and da-da-da and those things are important, too.” Says Kira Wampler, CEO of Art.com, former chief marketing officer of ridesharing platform Lyft and mother of two.